Facebook ad profit a staggering 1,790% more on iPhone than Android
Facebook ad profit a staggering 1,790% more on iPhone than Android
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
A
study of more than 200 billion ads on Facebook says that mobile ads on
iPhone generate 1,790 percent more return on investment than ads on
Android. Even worse, advertising on Android actually costs more than it
returns.
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
A
study of more than 200 billion ads on Facebook says that mobile ads on iPhone
generate 1,790 percent more return on investment than ads on Android. Even
worse, advertising on Android actually costs more than it returns.
The
study is by Nanigans,
one of the biggest buyers of Facebook ads, and it focuses on retailers, saying
that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall
return on investment is 152 percent.
But
it’s when the report focuses on mobile advertising that the really surprising
numbers pop up.
“Retailers
are realizing significantly greater return from audiences on iOS than audiences
on Android,” the report says. “For the first three quarters of 2013, RPC
[revenue per click] on iOS averaged 6.1 times higher than Android and ROI
[return on investment] on iOS averaged 17.9 times higher than Android.”
When
I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling
me that the company was a little “on the fence” about publishing that data,
knowing that it would be controversial. Ultimately, however, that’s the data
that the company was seeing, and the company decided to let the data speak.
A
study of more than 200 billion ads on Facebook says that mobile ads on
iPhone generate 1,790 percent more return on investment than ads on
Android. Even worse, advertising on Android actually costs more than it
returns.
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
A
study of more than 200 billion ads on Facebook says that mobile ads on
iPhone generate 1,790 percent more return on investment than ads on
Android. Even worse, advertising on Android actually costs more than it
returns.
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
A
study of more than 200 billion ads on Facebook says that mobile ads on
iPhone generate 1,790 percent more return on investment than ads on
Android. Even worse, advertising on Android actually costs more than it
returns.
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
A
study of more than 200 billion ads on Facebook says that mobile ads on
iPhone generate 1,790 percent more return on investment than ads on
Android. Even worse, advertising on Android actually costs more than it
returns.
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.
But it’s when the report focuses on mobile advertising that the really surprising numbers pop up.
“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”
When I talked to Nanigans SVP Dan Slagen about the results, he was candid, telling me that the company was a little “on the fence” about publishing that data, knowing that it would be controversial. Ultimately, however, that’s the data that the company was seeing, and the company decided to let the data speak.
Read more at http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#Mob58qz5Zols0ybk.99
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