Google Authorship is the new factor that Google has introduced into its
algorithm for deciding search results which virtually all webmasters try
to manipulate in their favour. It basically is having your profile
linked to content you generate on the internet. Google recognises the
content you generate and links it to you thereby helping to improve the
credibility of its search results and traffic to your website if you
have properly set it up.
+Bill Parlaman explains in this very easy to understand video.
Ensure you have completed the process correctly by going here http://www.google.com/webmasters/tools/richsnippets and posting your website address. If your profile picture shows with the search results for your website, then you have Google Authorship properly setup for your website.
I hope you find this useful. It is definitely worth doing.
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