Businesses have to communicate with other stakeholders in their external
environment. Hence, they have to send and receive correspondence in the
form of letters and in the modern world we live in, text messages and
e-mails.
A business organization has to properly handle incoming
and outgoing correspondence because it is very important for its
efficient operation.
Outgoing correspondence is very important
and care must be taken to ensure that it is formal and meets corporate
standards. Poorly written letters, e-mails or text messages do not
reflect well the image of an organization.
For example, if a
sales letter full of errors is sent to from your company to potential
customers, there is a likelihood that few or none of them will do
business with your organization simply because they will say to
themselves: if this company cannot present an error-free sales letter,
how are we sure it can deliver quality goods or services to us? It is a
logical and understandable response to a poorly written letter. The same
is true for text messages and e-mails.
Care should be taken to
ensure that Standard English is used in all correspondences sent-out by
the company. It is also important there is a record of every bit of
correspondence sent outside or coming into the company.
Incoming
correspondence should be handled promptly and appropriate responses
should be given to those who sent them in. Letters should be transferred
promptly to those who are to treat them and proper action should be
taken regarding the content of such letters.
Businesses that are
successful are efficient in virtually all of their operations and a
company that wants to be successful cannot afford to mishandle its
correspondence.
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